What does the Eternity ring mean?

wedding_eternityAn eternity ring, also known as an infinity ring, is a lady’s ring, worn on the hand, comprising a band of precious metal (usually gold) set with a continuous line of identically cut gemstones (usually diamonds) to symbolize never-ending love, usually given by a husband to his wife on the occasion of a significant anniversary, typically 50 years after marriage.

The Eternity ring is a fine example of jewellery that can be set or encrusted with many different types of gemstones including: Diamonds, Rubies, Sapphires, Amethyst, Quartz and Zircon. These stones also represent love and loyalty amongst partners throughout the world.

The concept of the diamond eternity ring was created in the 1960s by diamond merchant De Beers. American investigative journalist Edward Jay Epstein stated that at the time the company had a secret agreement with the Soviet Union which, in return for the creation of a “single channel” controlling the world’s supply of diamonds, ‘required’ the purchase of 90-95% of the uncut gem diamonds produced by Russia.